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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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Match a City’s Perks with Your Attendees’ Interests

Associations Now

“Indianapolis has done an exceptional job in embracing the sports culture, which in turn attracts volunteers as well as state-of-the-art facilities that are available,” says Mark Koski, director of marketing for NFHS and CEO of NFHS Network. In January 2000, both the NCAA and NFHS moved from Kansas City, Mo., Olympic Committee.

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How to Make Valuable Face Time With New Members

Associations Now

According to Marketing General Inc.’s s 2016 Membership Marketing Benchmarking Repor t [PDF], a majority of associations surveyed are sending new member communications in the form of email welcomes or welcome kits. The pairings are marketed as a career mentorship, and it’s helped to incentivize meeting attendance for younger members.

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