Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. Let me explain.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Since launching, FAIA has seen a 201 percent increase in email engagement. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. Thu 7/14 at 11 a.m. CAE credit.

DC 150

DC Certificate Washington Content 150

Reid All About it

JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

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LMS Raleigh Content millennials 150