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Medical Device Group Embraces Threat-Sharing Strategy

Associations Now

ISAOs have emerged in retail and finance , for example. Last week, AdvaMed , a trade group for medical device manufacturers, announced the launch of its own ISAO , to help manufacturers communicate on threats and collaborate on breach prevention in the highly regulated industry.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

But his examples, at least for me, fall flat. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Whats our brand image and what does it communicate to people in our marketplace? Communication. Image source.