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Heading into end-of-year fundraising season? Here is what the research says
Achieve
SEPTEMBER 25, 2014
Retention takes effort, good communication and dedicated stewardship. Multiple studies have shown that people do not want to be solicited through social media, but when your supporters (donors, volunteers, etc.) share your message with their social networks, it is more successful at bringing in donations. & Levis, B.
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