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Game Plan 2014: Seeing Around the Corners

Association Adviser

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. They are more proactive, they respond more quickly to change and they are applying innovative approaches to challenges,” she said. So why aren’t we popping the champagne corks? It’s cautious optimism at best.