Communications Member Research Recruiting Survey 
Associations Now
AUGUST 28, 2023
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.
Fonteva
FEBRUARY 9, 2021
As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.
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