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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

JULY 26, 2016

Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ A fun teaser tagline was developed, Fresh, New & True, to give all communications with our members glimpse into what is coming. There was confusion as to our offerings and benefits.

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Advocacy Do’s and Don’ts

Association Adviser

JULY 15, 2014

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits.

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Advocacy Do’s and Don’ts

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