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Smithsonian Dives Deeper Into Online Learning. What Now for Associations?

Associations Now

There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. Second, associations may need to consider the pricing structure of their learning opportunities and events.

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