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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
This task force had started with a desire to simply update the Midwest SAE’s logo and branding, but ended up completely renovating the association’s look, tagline and name – and they wanted members to know that the new Associations North is eagerly moving forward. Association Adviser: What was the motivation to rebrand Midwest SAE?
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