Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North
Association Adviser
JULY 26, 2016
Is our name and messaging across all communications consistent and in step with what the organization stands for and delivers to its members?’ AA: You r 2016-17 Chair Ann Kvaal said the new name is “succinct, clear and approachable,” and that it conveys your “essential value of ‘advancement’ to the wider association community.”
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