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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Schankel, account executive at Association Headquarters (AH), urged associations to diversify their retention-rate tracking during his presentation, “Unraveling the Retention Puzzle: Simple Strategies That Get Big Results,” at last week’s New York Society of Association Executives Membership Summit.

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Volunteers: How Much Is Your Time Worth?

Associations Now

Washington, DC, ranked highest at $34.04, followed by New York ($28.73), Connecticut ($28.26), and Massachusetts ($27.43). The most influential recruitment method was the direct ask, so organizations should approach potential volunteers directly.