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What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
The East Coast part of the board asked how much will it cost? Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. Her answer, “Less money than if we don’t do it.”.
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