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Report: What Lies Ahead for Meetings in 2017

Associations Now

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. This year has been fairly consistent for the meetings industry , and next year promises to be more of the same—but with a couple of wrinkles. That may mean client spending dips.

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Can You Better Serve Your Tradeshow Market?

Associations Now

As an exhibitor, he noticed it was hard to get his product noticed among larger, more well-known fashion brands. So, he started throwing small industry festivals in his Los Angeles warehouse. I have a deep-rooted, organic friendship with the industry,” he said. It was this quote that brought it back to associations for me.