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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200
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To Increase Member Retention, Rate and Score Engagement

Associations Now

The decline is not really cause for alarm, says Edward Wendling, global marketing director for ASI, but it could serve as a wake-up call for associations focused squarely on membership retention. Each fiscal quarter, FAIA reviews membership scores to see where engagement trends are headed. Grading Engagement.

Dallas 66
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CMI's Association Management Blog: Get It in Writing

Observations on Association Management

Send a message to others involved, along with the person with whom you have reached an agreement : All, I want to be sure everyone is in the loop, so I want to review what Bob and I agreed to this morning: 1). Memorialize the agreement in a newsletter/message to the board/staff memo/etc. marketing. (1). Jan 04 (1). Jan 03 (1).