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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Time to breathe…and think long-term

Aaron Wolowiec

It was developed in partnership with Visit Denver. Industry professionals plan to use mobile apps more strategically this year, including location-based technology for session check-ins and networking. For instance, it’s a sellers’ market, so meeting professionals will need to contend with shorter lead times.

Denver 100