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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Northstar Meetings Group Speakers: Barbara Brass, Vice President, Los Angeles Catering Sales, Wolfgang Puck Catering Tracy Stuckrath, Founder, Thrive! 1 CAE credit.

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From the Corner Office: John Graham, ASAE

Association Adviser

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?