Ungrated
FEBRUARY 24, 2023
and president of the CAI Greater Los Angeles Chapter. “We Together, we will ensure forward innovation. Participants discussed their interest in hybrid meeting schedules , paperless transactions, digital marketing, artificial intelligence, and cybersecurity. Together, we elevate our profession.”
Reid All About it
NOVEMBER 24, 2023
Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Is your Board ready for innovation? He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.
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Reid All About it
DECEMBER 1, 2023
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Northstar Meetings Group Speakers: Barbara Brass, Vice President, Los Angeles Catering Sales, Wolfgang Puck Catering Tracy Stuckrath, Founder, Thrive! 1 CAE credit.
Associations Now
OCTOBER 24, 2016
DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?
Associations Now
JANUARY 8, 2019
More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more. With about almost 3.2 With about almost 3.2
Reid All About it
MARCH 11, 2022
Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.
Associations Now
DECEMBER 8, 2016
How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it?
Expert insights. Personalized for you.
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