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Association Brain Food: 11.24.23

Reid All About it

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Is your Board ready for innovation? He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

Arlington 263
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Arlington 268
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For Marketing Association, Name Change Highlights Data

Associations Now

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more. With about almost 3.2 With about almost 3.2

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Association Brain Food Weekly: 3.11.22

Reid All About it

Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. Host: Content Marketing Institute. Association Creative Marketing Masterclass.

LMS 195
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From the Corner Office: John Graham, ASAE

Association Adviser

Look at innovation through two lenses—basic process improvement and big blue sky breakthroughs. AA: We’ve heard a tremendous emphasis on innovation and the need to create breakthrough products, service and business models. Can you ever have too much innovation and run the risk of not having the bandwidth to sustain it?

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Dig design, innovation, technology. Kindness & community is the key. I know a thing or two about marketing. Fun w/ wine.