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Association Brain Food: 11.24.23

Reid All About it

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond.

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Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

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Daily Buzz: Are You Maximizing Social Media at Events?

Associations Now

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. billion users—about 42 percent of the world’s population—social can engage attendees, market to new audiences, and more. With about almost 3.2 With about almost 3.2

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For Marketing Association, Name Change Highlights Data

Associations Now

DMA’s new name recognizes data as the “fuel” of the marketing industry, says its CEO, previewing the Data Marketing Association’s rebranding in advance of its 100th anniversary next year. The Direct Marketing Association will remain DMA, but it’s dropping “direct” and putting “data” front and center. Why is data so important?

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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Northstar Meetings Group Speakers: Barbara Brass, Vice President, Los Angeles Catering Sales, Wolfgang Puck Catering Tracy Stuckrath, Founder, Thrive! 1 CAE credit.

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BizBash uses Chatbot AI Technology to Enhance Events

Expo Logic

BizBash has started to use chatbot technology at their event in Florida, Los Angeles, and New York to address four key points: Improve logistical support for the event without increasing costs. Provide easier access to the agenda and schedule information in addition to a way to communicate the answers to FAQs. About the Author.

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Send the Right Message About Membership ROI

Associations Now

Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” That could be a lesson for the Los Angeles Times to learn. You might even conduct an audit of how you write and talk to members.