The Association Business Model: It’s Time For A Massive Overhaul.
Association Success
MARCH 26, 2019
We use “membership” as an excuse to sell more stuff at discounted prices to members. It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. It started in the 1980’s when the mantra was about “revenue diversification” – which worked for a while. shame on me.
Let's personalize your content