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Boost Your Brand by Taking a Stand

Associations Now

Sometimes, says Adele Cehrs, founder and CEO of the marketing and PR firm Epic, you have to stand for something. For example, in 2016, the American Counseling Association was carefully watching what would happen with a Tennessee bill that that would allow counselors to refuse to provide services based on “strongly held principles.”

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Counseling Association Chooses San Francisco as New Host of 2017 Annual Meeting

Associations Now

The decision comes only weeks after it pulled the meeting from Nashville following the passage of state legislation that violated ACA’s ethics code. San Francisco will serve as an attractive and easy-to-market destination given ACA only has 10 months until the meeting, Yep said. “One