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Boost Your Brand by Taking a Stand

Associations Now

SEPTEMBER 19, 2018

Sometimes, says Adele Cehrs, founder and CEO of the marketing and PR firm Epic, you have to stand for something. For example, in 2016, the American Counseling Association was carefully watching what would happen with a Tennessee bill that that would allow counselors to refuse to provide services based on “strongly held principles.”

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Counseling Association Chooses San Francisco as New Host of 2017 Annual Meeting

Associations Now

JUNE 21, 2016

ACA pulled its conference from Nashville in May after Tennessee passed legislation allowing counselors to refuse service based on “strongly held principles”—a condition that violates ACA’s code of ethics. San Francisco will serve as an attractive and easy-to-market destination given ACA only has 10 months until the meeting, Yep said.

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