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Co-Creation: The Value is in the Process

Association Success

It’s a tool for those times you need to go deeper than a survey or focus group, inviting participants to brainstorm, explore, and make shared decisions together. To answer that, we could look to any number of corporations and industries who are making co-creation an integral part of their strategy and product design.

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Executive Connections: Train, Learn, Survive.

Executive Connections

I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. For example, read about How to Organize Your Work Email or Strategies for Customer Service.