Piggybacking Off a More Established Brand
Associations Now
JULY 21, 2016
When my husband’s grandfather settled on the outskirts of Nashville, Tennessee, in the late 1960s, he didn’t have a lot of money. So, my husband’s grandfather proposed a trade, and that’s how the dentist came to own a good horse, and my husband’s grandfather came to own a good set of dentures. He needed dentures—a full set of them.
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