Education Member Experience Mooc Products 
WBT Systems
AUGUST 15, 2017
First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing.
Mizz Information
MAY 6, 2014
Think about it--what products/services/functions do associations provide that fall under the "people can efficiently get this from each other" umbrella? What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows?
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