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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Search for innovative product concepts. Provide advanced level programs for executives or 101 courses for affiliate/associate members.

Education 155
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What does the collaborative economy mean for associations?

Mizz Information

Think about it--what products/services/functions do associations provide that fall under the "people can efficiently get this from each other" umbrella? What happens when people are no longer in the market to purchase products because they prefer to borrow them--will those vendors still exhibit at tradeshows?

Mooc 40