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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing.

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What does the collaborative economy mean for associations?

Mizz Information

Lots of disruption in this space, and potential for a huge traditional member benefit of scientific and medical associations to be vastly diluted. At a minimum, it will change people’s technology expectations and associations will need to keep up if they want to be able to compete in that space.

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