Education Member Experience Mooc Revenue 
WBT Systems
AUGUST 15, 2017
First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing.
Mizz Information
MAY 6, 2014
Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. Products --this one is a no brainer, at least in my opinion--if people start borrowing instead of buying, there potentially goes another big source of non-dues revenue. Especially books and publications.
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