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How ACLU NJ Defines Social Media Success: The First Important Measurement Step

Beth Kanter

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement?

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6 Ways To Engage Association Members

CMA Solutions

Our association management clients want more members, more attendance at their events and more purchases when it comes to their educational products. In the absence of being able to meet in-person due to the COVID-19 pandemic, we created a “virtual” celebration that used social media to extend the weeklong celebration.

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Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Upper Saddle River, NJ: Pearson Education. Humanize is precisely about how social media (and the principles behind it) are transforming organizations. Ironically, it appears that Lanke agrees completely with this notion. He just hates the name. References David, F. Strategic management: Concepts and cases.