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Association Brain Food Weekly: 5.7.21

Reid All About it

The weekly list of free educational events and resources for the association community…. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo.

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Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341
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5 Ways to Use Experiential Marketing for Events

Expo Logic

Consumers, and attendees, have much higher expectations when it comes to their experience with your brand or with your event. Attendees anticipate having meaningful and memorable experiences at your event and organizers are finding new ways to keep up with these expectations. Budweiser used VR to allow users to tour their St.