Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Learn how to use trending events and the SPIKE method to drive interest in your educational programs. The Ultimate Guide to Event Interest. Help Association Members Accept and Embrace Online Events.

DC 150

DC Certificate Washington Content 150

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Broader Engagement.

Texas 214

Texas Florida Newsletter Email Marketing 214