Higher Logic

JUNE 9, 2020

These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. Marketing Automation: Creepy, or Just Good Customer Service? Don’t be that “Hi [FIRST NAME]!”

Marketing 149

Marketing Guidelines Software Email Marketing 149

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 42

Email Marketing Marketing New York Guidelines 42