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How Marketers Are Shifting Their Email Tactics in a COVID-19 World

Associations Now

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few other good examples can be seen on the site Really Good Emails. via Campaign Monitor).

Marketing 113
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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After reading these stats, you might be discouraged and tempted to think that cookie cutter emails are the simpler route. Marketing Automation: Creepy, or Just Good Customer Service? Don’t be that “Hi [FIRST NAME]!”

Marketing 149
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How to Get a Handle on Your Digital Workplace

Delcor

Staff store files and information according to consistent guidelines. This group’s charter will be to gather input from colleagues and draft the standards and guidelines for staff to follow when they communicate and collaborate. What does successful digital workplace look like? Every digital workplace is different.

How To 64
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Create rules and guidelines for naming reports and preventing the accumulation of hundreds of one-time-only reports cluttering up the AMS.

Report 175
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Daily Buzz: Create an Accessible Association Website

Associations Now

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). The Sprout Social blog outlines how to devise a comprehensive Facebook strategy. Is your association falling victim to these nine barriers of innovation ?

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Association Brain Food Weekly: 4.30.21

Reid All About it

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics. More info/register. Host: ASAE.

Education 354