Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. Lead generation is not the only use case for marketing automation.

Important Changes to Association Email Marketing

GrowthZone

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple.”

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.

6 Steps to a Better Email Marketing Strategy

Association Adviser

When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. Segmentation – The core principle of e-mail marketing is segmentation, or adding people to specific lists based on their interests and actions. Write your emails directly to this person.

3 Ways to Use Text Emails In Your Email Marketing Strategy

Informz

Email is email right? But not all emails need to be “pretty.” ” Have you ever thought of incorporating simple text emails into your email marketing strategy? Sample Text Emails. When to Use a Text Email.

Do Associations Need Both Marketing Automation And Email Marketing Software? [Video]

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation

Do Associations Need Both Marketing Automation And Email Marketing Software? [Video] (HS SUPPORT Clone)

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. Email Marketing Marketing Automation

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

Social Media Roundup: Email Marketing 101

Associations Now

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event.

5 Steps You Should Take Today to Improve Your Email Marketing

Association Adviser

When was the last time your association took a close look at how your email marketing campaigns are performing? Marketing & Communications American Society for Healthcare Human Resources Administration email email improvement email marketing email strategy

Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation?

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. Now I’d like to take a little time to look at the flip side of the email marketing story.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

How Do Your Email Marketing Metrics Measure Up?

Membersuite

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides.

11 Email Marketing Tips from the Pros

SocialFish

There’s a lot to email marketing. It’s more complex than creating and sending an email here and there. If you want to get results from your email marketing efforts, you need a strategy. Why are so many marketers willing to invest the time?

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. The Membership Marketing Benchmarking Report from Marketing General Inc. Email.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.).

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns?

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. If subscribers didn’t open the email, figure out why and address it.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada.

[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Email Marketing.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

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Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

6 Strategies for Member Email Effectiveness

Smooth The Path

Associations send a lot of email to members. In fact, for most associations email is the most important channel we have to communicate with members. Make each touch count by using these key strategies to guide your email development. Related: Association email is dying.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks.

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?

No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. How does your association use email?

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Include these 5 tactics in your strategy before hitting send. Segment your email list.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA).

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Five Strategies for Better Digital Member Service

Associations Now

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. The post Five Strategies for Better Digital Member Service appeared first on Associations Now

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.

What’s the state of association marketing?

Aaron Wolowiec

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. As for tactics, email marketing again took the No.