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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296
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Member Engagement Strategies: A Guide for Associations

Fonteva

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Take advantage of the data in all your different systems. Identify the data that staff and volunteer leaders need.

Report 175
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Association Brain Food Weekly: 3.28.16

Reid All About it

Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). – Email Marketing: The Workhorse of Online Communications. Shelley Row, P.E., Wed 3/30 at 1 p.m. – Wed 3/30 at 3 p.m.

LMS 170
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Association Brain Food Weekly: 3.28.16

Reid All About it

Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). – Email Marketing: The Workhorse of Online Communications. Shelley Row, P.E., Wed 3/30 at 1 p.m. – Wed 3/30 at 3 p.m.

LMS 150