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Building a Membership Website That Works: 7 Steps

MemberClicks

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year?

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The Start of Something Good: The Welcome Email

Association Briefings

Next, throw out the drably written welcome email with login credentials and account details. Here is your account information. EXAMPLE: We’ve already subscribed you to our weekly e-newsletter. Most likely, your new member will probably hold on to this initial email for future reference.