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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Use member data to strengthen communication. PS: Mad respect to my elder, Otis Redding, who actually wrote the song "Respect").

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. How community helps: Appeal to the next generation of members with a modern community experience. MTI chose online community as a tool for digital transformation. Objection 1: Price.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.

St. Louis 341
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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.