Remove Email Marketing Remove Minnesota Remove Newsletter Remove Strategy
article thumbnail

Test-Drive Your Next Member Recruitment Campaign

Associations Now

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase.