Associations Now

SEPTEMBER 15, 2017

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

millennials 64

millennials Indianapolis Indiana Conference 64

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

Associations Now

AUGUST 16, 2018

Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Furthermore, 77 percent of millennials said some of their best memories are from an event or live experience. Learn more at VisitIndy.com.

Indianapolis 47

Indianapolis millennials Indiana Survey 47

Association Adviser

FEBRUARY 26, 2018

If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. When asked about the results of this new effort, Putnam explained, “PHCC’s Indiana Chapter alone has reached more than 4,600 students at its career fairs.

Charlotte 121

Charlotte Indiana Communications millennials 121