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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Millennial Women: Hear Them Roar

Achieve

2017 Millennial Impact Report. Women again appeared to be less engaged in performing any actions on behalf of social issues or causes (similar to what was reported during the 2016 election), and they were definitely lagging behind their millennial men counterparts in taking any kind of action. Specifically, Phase 1 of the.

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Association Brain Food: 3.8.24

Reid All About it

7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Hear about examples of learning content and exercises teams use to know themselves better and to identify and fill strengths-gaps.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. When asked about the results of this new effort, Putnam explained, “PHCC’s Indiana Chapter alone has reached more than 4,600 students at its career fairs.

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5 Tactics To Create An Experiential Event

Associations Now

Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Furthermore, 77 percent of millennials said some of their best memories are from an event or live experience.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

According to food writer Eve Turow, we have millennials to thank for this new national obsession. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that [millennials] are the guinea pigs of growing up in that [digital] world.”

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