Examples Member Research Social Media Technology 
Associations Now
AUGUST 27, 2018
For example, rather than “Nice to meet you!” Event Marketer breaks down five strategies for how to bring the technology to your conference. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement.
Guilt by Association
AUGUST 17, 2010
We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. Early adopters followed their example, and soon, the growth from seed concept to mainstream was amazingly rapid – three or four years, depending on how you count. Your member research should tell you where to focus.
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Association 20/20
JULY 28, 2014
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
Association 20/20
JANUARY 11, 2015
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
Association 20/20
JANUARY 11, 2015
6) Traditional Media Regularly Searches Web Video: Original programming creates a cross-over vehicle for direct use or heightened attention from traditional media networks. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.
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