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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Host: ASAE Technology Section Council. 1 CAE credit. 1 CAE credit.

Tucson 262
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Association Brain Food Weekly: 7.9.21

Reid All About it

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Are your technology capabilities aligned with your mission? Host: Association Women Technology Champions.

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Is it Time to Refresh Your Value Proposition?

GrowthZone

Test your message externally with member research (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.

Survey 60
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Daily Buzz: Google Analytics Spreads to Images

Associations Now

For example, rather than “Nice to meet you!” Event Marketer breaks down five strategies for how to bring the technology to your conference. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. say, “Nice to see you!” Is it time for a process audit?

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

Early adopters followed their example, and soon, the growth from seed concept to mainstream was amazingly rapid – three or four years, depending on how you count. Most of us are continually refining our objectives, strategies and technologies. Our members are playing all over the digital landscape. Prioritize and focus.

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20 Reasons Your Association Should Stop Ignoring Web Video

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.

Video 40
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21 Reasons Web Video is the Key to Your Association’s Future

Association 20/20

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain.

Video 40