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Best of the Web – March 2013

Association Adviser

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

Georgia 60
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Taking the Time to Communicate Right

Association Adviser

” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. Members, do you know if your association has a magazine? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.”

Georgia 95
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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. Georgia Society of Association Executives Annual Conference. Association Media & Publishing Annual Conference.

Georgia 60
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

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