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From the Corner Office: Tino Mantella, TAG

Association Adviser

Tino Mantella, Technology Association of Georgia. This month’s Corner Office spotlight shines on Tino Mantella, president and CEO of the 19,000 member Technology Association of Georgia (TAG). Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP.

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Best of the Web – March 2013

Association Adviser

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Association magazines are growing in content and circulation while remaining an important member benefit. Association magazines are growing in content and circulation while remaining an important member benefit. Patricia Redsicker.

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Taking the Time to Communicate Right

Association Adviser

” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

We’ve all seen the #MondayMotivation quote on social media: “You only get out of life what you put into it.”. Members, do you know if your association has a magazine? Lowell Aplebaum, CAE, spoke earlier this month at the Georgia Society of Association Executives’ Annual Meeting in a session called “Creating the Member Story.”

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Got NDR (Non-Dues Revenue)?

Association Adviser

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. on a scale of 5, including print magazines which weighed in at a healthy 4.20. NDR wish list.

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Best of the Web: February 2013

Association Adviser

Georgia Society of Association Executives Annual Conference. Association Media & Publishing Annual Conference. Association Media & Publishing Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Visit Us at These Important Industry Events. March 6-9, 2013.

Georgia 60
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How Smart Associations Grow Membership

Association Adviser

” But that’s not the case in the association world, even as social media, the “free web economy” and for-profit competitors knock on the door. For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. See Did You Know? Just be clever.

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