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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. Word-of-mouth is different than social media. >> HOW.

Marketing 121
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Top benefits for association leaders to connect with their volunteer members

Nimble AMS

According to the Michigan 4-H Recognition Handbook , when volunteers are acknowledged, it gives them a chance for reflection, self-assessment, and a boost in self-esteem and motivation. Additionally, it encourages volunteer engagement and retention at your association. . Thanking volunteers accelerates recruitment.

Handbook 131
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Top Tips From 2018 Membership Hacks

Associations Now

Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.” Gamified member engagement. Member engagement can often feel like a chore, but gamifying the experience can make it much more fun. Easy-to-use online tools.

Tips 91