Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 71

Member Engagement Strategy How To Handbook 71

GrowthZone

JUNE 21, 2019

Word-of-mouth is different than social media. It encompasses a variety of sub-categories so it can include social media, but overall, it’s about human interaction. Pay attention to all of your members, but go above and beyond for your advocates. Be careful about confusing the two. WOMM happens everywhere.

Marketing 121

Marketing Handbook Case Study Social Media 121

Nimble AMS

APRIL 20, 2022

According to the Michigan 4-H Recognition Handbook , when volunteers are acknowledged, it gives them a chance for reflection, self-assessment, and a boost in self-esteem and motivation. Additionally, it encourages volunteer engagement and retention at your association. . Thanking volunteers accelerates recruitment.

Handbook 132

Handbook Recruiting Recruitment Video 132

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237

Handbook Washington eBook DC 237

Associations Now

DECEMBER 18, 2018

Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.” Gamified member engagement. Member engagement can often feel like a chore, but gamifying the experience can make it much more fun. Easy-to-use online tools.

Tips 103

Tips Handbook Recruiting Recruitment 103

Higher Logic

FEBRUARY 25, 2016

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. Step 5: Make Your Logo Visible. Step 6: Community Ambassadors.

Library 120

Library Handbook Directory Conference 120

Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Removed three membership grades when members become honorary, presidential, or lifetime.

Michigan 190

Michigan Certificate Handbook Directory 190