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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

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Top Tips From 2018 Membership Hacks

Associations Now

Just look at how the Association of Writers & Writing Programs opens up access to members-only portions of its website for “ preview weekends.” Gamified member engagement. Member engagement can often feel like a chore, but gamifying the experience can make it much more fun. Easy-to-use online tools.

Tips 91
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Association Brain Food Weekly: 11.10.17

Reid All About it

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150
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8 Award-Winning Success Stories from Super Forum 2018

Higher Logic

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Removed three membership grades when members become honorary, presidential, or lifetime.

Michigan 190
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Book Review: Connecting to Change the World

Beth Kanter

Peter and Madeleine were the among the pioneers in writing about, designing, facilitating, and evaluating networks in the social impact space. Almost tend years ago, they co-wrote “Net Gains,” one of the first practical handbooks on building and working in networks for social change. What’s the secret sauce?

Review 28
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Association Brain Food: 9.23.22

Reid All About it

When developing a new educational program, WBT Systems suggests using a learning strategy canvas because it helps staff, volunteer SMEs, committee members, and others stay aligned during planning discussions and reminds everyone involved where you’re going and how you will get there. Education program development. More info/register.

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Association Brain Food Weekly: 11.4.16

Reid All About it

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237