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Lunchtime Links: Re-creating a Super Bowl Slam Dunk

Associations Now

Apologies for starting a news piece with a bit of personal opinion, but Oreos are tasty enough to market themselves. Still, there’s always room for smart marketing, as the team behind the cookie brand learned a year ago. A Super Bowl marketing primer in today’s Lunchtime Links: Power out? No problem.

Omaha 40
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Future of Work Manifesto

Jamie Notter

Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. Markets are conve­rsations and organ­izations can harness conve­rsations in order to create value.

Omaha 70
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Happy New Year: What’s Your Theme for the Year?

Beth Kanter

Inspirational Talks: I did my first TedX talk in Berkeley about building relationships online and individual social responsibility. I presenting a “ Walking Keynote ” at the Social Media for Nonprofits Conference where I walked the talk. 2015 will be another year of learning for me. My Three Words.