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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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5 Tactics To Create An Experiential Event

Associations Now

Seventy-eight percent of millennials would rather spend their money on a desirable experience or event rather than buying something they want, according to an Eventbrite survey conducted by Harris. Furthermore, 77 percent of millennials said some of their best memories are from an event or live experience.

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Why Your Meeting Needs to Be Green

Associations Now

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. The foundation chose Indianapolis, thanks to the city’s connected downtown, miles of walking and bicycling trails and its commitment to greenery. It’s a requirement. Sustainability Beyond Location.

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

According to food writer Eve Turow, we have millennials to thank for this new national obsession. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that [millennials] are the guinea pigs of growing up in that [digital] world.”

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