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Association Brain Food: 3.24.23

Reid All About it

Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. More info/register. Fri 3/24 at 5 p.m.

Revenue 227
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Unlocking Growth Potential: The Benefits of Working with a Marketing Agency

ISAE

Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. You'll also be able to choose which areas you want to focus on with your strategy, which would be much more difficult with a limited in-house team.

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Association Brain Food: 3.17.23

Reid All About it

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. Newsletters. shares 15 ways to improve your newsletter content and delivery. Association revenue.

Revenue 205
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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

We spoke with Charlotte Putnam, vice president of communications & marketing for the Plumbing-Heating-Cooling Contractors – National Association (PHCC) , who told us about their new website, www.phccareers.com , that showcases a modern, exciting and technologically skilled trade. Revisions are your friend.

Charlotte 121